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But who or what is Veronica Mars?
Veronica Mars is/was a TV show starring Kristen Bell. From IMDB: "After her best friend is murdered and her father is removed as county sheriff, Veronica Mars dedicates her life to cracking the toughest mysteries in the affluent town of Neptune."

http://www.imdb.com/title/tt0412253/

It was cancelled this year mecry . (Damn you, Dawn Ostroff!)

Fanfic | MVs

Clark: "Lois? She's bossy. She's stuck up, she's rude... I can't stand her."
Lana: "The best ones always start that way."

"And you already know. Yeah, you already know how this will end." - DeVotchKa