Yeah, I got the hint. The word, per se, is not in the story. Working with the concept of the word, I originally felt that Clark should talk to the teachers and Lois to the students. But they would really talk to the teachers' rep (union) and the parent's spokespeople.
As to the big kahuna at the Planet with grandkids in the the school system, I don't see that him ordering the paper to cover something like this would be wrong.
So that's all I can get out of it.
Artemis