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And why did it have to be so bloody gaudy (not that the Kryptonian one was any better).
The gaudiness of the suit made it so that everyone was paying more attention to the suit and the powers than to his face--so they wouldn't figure out that he's also Clark Kent. Like Martha said, "They're not going to be looking at your face."

"You take turns, advise and protect one another, even heal or be healed when the going gets too tough. I know! That's not a game--that's friendship!" ~Shelly Mezzanoble, Confessions of a Part-Time Sorceress: A Girl's Guide to the Dungeons & Dragons Game

Darcy\'s Place