Clearly Clark was "designed" to be the sexier of our favorite Kansas-Kryptonian's two incarnations. After all, the show was called Lois and Clark, not Lois and Superman, wasn't it?
All the movies, however, have been named after Superman, not after Clark. And in all the movies Superman looks better than Clark.
I think it all has to do with who we are supposed to root for, so to speak. When it comes to Clark Superman Kal-El Kent, one incarnation of him has to be the real protagonist, and the other one must be a mere disguise. Clearly the disguise must look slightly worse than "the real deal".
And that, no doubt, is why they gave Dean Cain's Superman that unbecoming slicked-down hairstyle.
Ann